Case Study on Zomato Food App
There was a time when we used to call restaurants and hotels for the food menu and reservations. Then we had to call again for corrections in the order and for directions as those weren’t the days of GPS in India. However, with the advent of the internet, Zomato came into the picture and reversed the whole scenario by making it extremely simple for the consumers. It all started in 2008 when Deepinder Goyal and Pankaj Chaddah founded Foodiebay, and it led to a new trend of reserving a table in the restaurant and food online. Zomato is the first foodtech unicorn in India.
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The techniques keep changing to find new ways to connect with customers.
Citations :
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