Converting an idea into a startup is a huge milestone to achieve on an entrepreneurial journey. However, the bitter truth is that without customer acquisition, a startup is nothing. If you can’t sell your product or service, you won’t have a business, and it also means that something is not right with your idea or its execution. Maybe the concept you had in mind didn’t execute well after going live. If that is not the case, then there is another factor to consider — Marketing. Your product may have all the qualities of being successful, but if you don’t promote it in the right manner either digitally or offline, it might end up becoming a non-viable product. Hence, keeping all these points in mind, Skillioma has collated some of the expert tips, which can help you in acquiring your first ten customers in the pre-revenue stage:

Bottom line

Google, Pepsi and other giant companies were once a startup. They became a billion-dollar company and built their credibility after vigorous marketing activities and excellent customer service. Hence, you need to understand that the approach you would use in the initial stage to get first ten buyers won’t work when you plan for product expansion in the market as your brand will gain some recognition by that time. Keep working on your marketing and sales strategies from time to time and try to change them as per the response from the users. In addition to that, customer service is an essential factor to keep in consideration in order to retain customers for the long-term.