How does the Freemium Model work?
As consumers like to know the value that a product or service is rendering to them before making a…
What Is A Cash Cow?
In simple terms, the cash cow is a metaphor of a cow that produces milk throughout its lifespan and…
What is Pay Per Click advertising (PPC)
You might have heard about PPC or are just curious to know what it is or you want to…
How to save taxes. What is EPF, PPF
You must have heard your parents talking about payment of taxes during February or March. Taxes are levied by…
What is the minimum amount of money you can invest in a Mutual Fund?
Mutual funds are increasingly becoming popular among investors due to the variety of options available. You can invest in…
Top 5 books for young investors
“If you don’t find a way to make money while you sleep, you will work until you die.” -Warren…
Understanding small cap, mid cap and big cap stocks
The general notion regarding stock markets is that they are risky and complex in nature. Yes, they are risky…
Basic Budgeting skills(project, personal)
Every organisation has a budget for all the projects they undertake. The budget refers to the estimated amount of…
How to test if your business model is viable?
Starting a business or planning to approach investors? What is your business model then? Have no clue what this…
Diversification of Investments: A roadmap to improving financial health
Having enough of the same food item daily will certainly satiate your hunger. Is it good enough for enriching…