Recommended reading

Book recommendations that will help you with your entrepreneurial journey.

The lean startup by Eric Reis

The book covers the Importance of identifying and clarifying your assumptions. It talks about Value assumptions and Growth assumptions. This book helps to identify the assumptions early on before spending too much time.

Crossing the chasm by Geoffrey Moore

This book covers aspects on how to successfully market and sell disruptive products and how to sell to different kinds of people. It differentiates between Early adopters vs Pragmatist mainstream customers. Early adopters like to try new things and represent a small portion of the customers. If you can tap them, they will help you go to the higher percentage of the audience of mainstream customers.

Start at the end by Dave Lanvinsky

The book focuses on creating a startup by focusing on the end. It says to start at the end so you can have clarity about what customers like from you. Customers are more likely to buy a product that they need and be able to increase word of mouth referrals and build repeat customers.

Marketing made simple by Donald Miller

This book talks about building a successful startup with effective marketing. Converting prospects to real customers. Creating sales funnels. Fundamentals on building a sales website, generating leads, nurturing prospects, creating sales funnels and finally making a sale.

Traction by Gabriel Wienberg and Justin Mares

This book starts about creating channels for attracting more customers to your startup. Covers which marketing channels are the best fit for your startup. Helps in selecting promising channels and in choosing the best channel for your customers to gain traction.

Blue Ocean Strategy by W.Chan Kim and Renee.A.Mauborgne

This is a very popular book on avoiding the bloody red ocean. It covers tools, framework and tactics on creating a blue ocean space which is creating a unique selling proposition and making the competition irrelevant.

Zero to One by Blake Masters and Peter Theil

This book kicks off with a contrarian question. The idea behind this question is to look at your own beliefs and see the future different from your own vision. Startups’ most important strength is new thinking and to create meaningful change.This book covers building the strength of a startup from a critical thinking perspective.

Hooked by Nir Eyal

This book talks about some important marketing aspects. Successful product marketing is more than making a sale. Making sure the customer is actually using it. Regular use is important to drive word of mouth and create the brand. The book focuses on building a strategy so that you are building a customer base without having to spend money on marketing.

Start with one book that is closely connected to your idea or ideology or a problem that you are looking to solve. When you read to learn steps and strategy, make sure you are implementing the steps given in the book. All the best!!