Difference between Sales and Marketing

It is common for most of the people to use sales and marketing interchangeably. The reason is — they share common goals: identifying buyer personas, generating leads and revenue for the company. However, sales and marketing are two distinct functions of a business organisation, as their approaches are different. 

Bottom line

Sales and marketing should go hand-in-hand to fulfil a company’s objective. Effective management and execution of these two departments result in impressive outcomes, which every company desires.