Building a personal brand and Professional networking

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What is a Personal Brand?

Alright, let’s break it down! Your personal brand is like the impression you leave on people. It’s what comes to their minds when they think of you. Having a strong personal brand is like having a superpower that makes you really stand out in what you do.

And guess what? It’s not just about LinkedIn. You can build it up on other places too, like your social media, blog, or even just by talking to people one-on-one.

Why is this important? Well, a solid personal brand helps you in a bunch of ways:

  1. You become like the go-to expert in your field.
  2. People trust and believe in what you do.
  3. You’re seen as someone who really knows their stuff.
  4. Cool new business opportunities start knocking on your door.
  5. Even recruiters and potential bosses notice you!


So, having a strong personal brand is like having a golden ticket to some amazing opportunities!

So, you know how it’s super important to make a good impression online, especially when it comes to your job or career? Well, there’s this awesome platform called LinkedIn that’s like a superstar for this. It’s all about helping you connect with people in your industry and find cool jobs or business opportunities.

Now, to really shine on LinkedIn, you’ll want to do a few things. First, make your profile stand out. Think of it like a super cool introduction about yourself. Then, join groups that are all about what you’re into. It’s like hanging out with people who share your interests.

But guess what? There’s even more you can do! I’ve got 10 super cool tips and tricks that will make you look like a total pro in your field and attract cool new opportunities. But before we dive in, let’s quickly chat about why all this personal brand stuff is so important!

1. Become Discoverable on Linkedin


Be Easy to Find

Alright, let’s talk about making your profile easy to spot on LinkedIn. This is super important if you want to build up your brand.

Pick the Right Words

When you’re writing up your profile, use words that match what you’re good at. Think about how someone might look for a person like you.

Get a Fancy URL

LinkedIn lets you choose a special web address for your profile. It’s like your own personal link. Stick some important words in there, like “/James-Adrian-SEO”.

Hashtags Are Your Friends

You know those little # symbols? They’re called hashtags. They’re like magic keys to help more people find your stuff on LinkedIn. Use them wisely!

Keep the Party Going

The more you hang out on LinkedIn, the more cool stuff can happen. Post updates, chat with others, and share stuff that gets you excited. Just be yourself!

Remember, these tricks make sure you’re not just on LinkedIn, but you’re seen on LinkedIn!

2. Profile Picture

Why It Matters

Hey, did you know your profile picture on LinkedIn is a big deal? It’s one of the first things people notice! So, let’s make it count.

Picture Perfect Tips

Here are some simple tips to make your profile picture pop:

Quality Counts

Choose a picture that’s super clear and shows off the real you.

Stay Current

Make sure your picture looks like you do now. No time-traveling photos allowed!

Keep It Pro

Go for a neat, professional look. No funky hats or wild backgrounds.

Let There Be Light

Good lighting is your friend. Avoid shadows and dark spots.

Smile, You’re on LinkedIn!

Show off those pearly whites with a friendly, approachable smile.

Color Matters

Think about a background that fits your style and makes you stand out.

One’s Company

It’s your profile, so let’s keep it all about you. No group pics, please!

Go Big or Go Home

Choose a high-resolution pic for a clear, sharp image.

Following these tips will make sure your profile pic shines and helps you make a killer impression on LinkedIn!

3. Headline

Catching Eyes from the Start!

Your LinkedIn headline is like the introduction to a really good book. Let’s make it a page-turner!

Short and Sweet Wins

Keep it snappy! Your headline should be like a quick sneak peek into your world.

Skip the Same Old, Same Old

Avoid using words that everyone else is using. Let’s get creative!


Show, Don’t Just Tell

Instead of saying “I work hard,” let’s talk about the cool stuff you do and how it helps others.

Be the Solution

Think about how you can make a real difference for clients or your next boss. Let’s put it into words!

4. Profile Summary

Your Introduction, Short and Snappy

Hey, your summary on LinkedIn is like a quick hello to the world. Let’s make it catchy!

Say What You Do

Tell people what you’re all about in your work. What’s your thing?

Keywords Are Key

Use words that match up with what you’re good at. It’s like a secret code for the right opportunities.

Show Off Your Wins

Talk about the cool things you’ve achieved. This is your chance to shine!

Let Your Personality Sparkle

Be yourself! Let your unique self come through in what you write.

Keep It Short and Sweet

No need for a novel. A few awesome sentences will do the trick!

So, remember, it’s not about being the absolute best. It’s about showing the world how amazing you are!

5. Build Connections

Friends in High Places

LinkedIn is like a playground for making pals with big shots and cool influencers. Let’s dive in!

Spotting the Stars

First things first, let’s find the cool folks in your line of work and get friendly with them on LinkedIn.

Be the Cheerleader

Like, comment, and share their stuff. Show them some love! It’s like giving a high-five through the internet.

Speak Your Mind

Share your thoughts on their articles or posts. Be real and honest. It’s like having a good chat with a friend.

Get on Their Radar

All this love and interaction? It gets you noticed. So, when a cool chance comes up, guess who they’ll think of? You!

6. Industry Events 

Elevate Your Voice

If you’re not known for your industry smarts yet, let’s change that! Speaking at events is your ticket to the big leagues.

Start Small, Dream Big

Don’t worry if you’re not famous yet. Offer to speak at events for free. If you’ve got something awesome to share, they’ll want you!

Show ‘Em What You’ve Got

Speaking gigs can turn into paid opportunities down the line. Your knowledge is valuable!

Shine Bright as an Expert

When you’re up on that stage, you become the go-to guru in your field. It’s like wearing a crown of authority!

Reach for the Stars

Speaking means reaching loads of folks. And guess what? They’ll be checking you out on LinkedIn too!

Your Event Wish List

Jot down the events you’d love to be part of. Then, drop a line to the organisers. Share a bit about yourself and what you bring to the table. Don’t worry if they don’t reply right away!

7. Content 

1. Craft Eye-Catching Infographics

Infographics are like visual magic tricks. They share lots of info in a snap! Don’t stress if you’re not a design whiz. Tools like Canva, Visme, and Picktoart can help.

2. Lights, Camera, Action: Short Videos

Short videos are like quick snapshots of your skills and expertise. Keep it snappy, make it look good, and keep folks interested. Oh, and sprinkle in some keywords!

3. Carousel Creations: A Picture Story

Carousels let you share a bunch of pics in one post. Perfect for showing off your work, or giving a peek behind the scenes. They’re like your own mini art gallery!

4. Long Reads with LinkedIn Pulse

This is like the blog corner of LinkedIn. Share your wisdom in longer articles. Why use LinkedIn instead of your blog? Because you’ll reach a bigger, targeted audience.

Quick tips:

  • Keywords are your buddies.
  • Keep it under 1,000 words.
  • Use subheadings for easy reading.
  • Add visuals like images, videos, and infographics.
  • Cite sources and link to trusted sites.
5. Tell Your Brand Story

Share why you’re passionate about your work. Tell the tale of how you got started. It helps your audience connect with you on a deeper level.

6. Hosting Webinars and Podcasts

These are like having your own radio show or teaching a class. Great for showing off what you know. Keep it engaging and interactive.

For webinars

  • Choose a topic that grabs your audience’s interest.
  • Invite experts to join you.
  • Keep it lively with questions, polls, and Q&A.

For podcasts

  • Pick a topic your audience cares about.
  • Invite field experts for a lively discussion.

Mixing up your content like this will get your brand in front of a bigger crowd and help it shine on LinkedIn!


Instagram is like a big playground for showing off who you are. It’s all about pictures and videos, and it’s super fun and creative.

You know how some people and even big companies share cool, personal stuff on Instagram? They might talk like it’s them, showing what a day in their life looks like. It’s a way to connect with folks.

Just like influencers and brands use Twitter, LinkedIn, and TikTok, regular folks like you and me use Instagram to share our stories. It’s a great way to let people know about you and what you’re up to, especially if you’re running a business or want to be seen as a big thinker in your field.

So, if you’re thinking of starting your personal brand journey, Instagram is a fantastic place to dive in!

1. Share Your Journey:

Tell stories about your experiences, both ups and downs. This makes you relatable and builds trust with your audience. For instance, you could share how you overcame a professional challenge.

Example: “From struggling in my first job to now leading a successful team, every setback taught me something valuable. 💪 #GrowthJourney”

2. Inspire with Wise Words:

Inspirational quotes and advice resonate with audiences. Create visually appealing graphics with quotes related to your field.

Example: “Embrace challenges, for they are the path to growth and success. 🌟 #MondayMotivation”

3. Be the Answer Guru:

Address questions your followers have asked. This showcases your expertise and helps your audience. You might explain a complex topic in simple terms or offer advice.

Example: “Got a question about marketing strategies? Drop it in the comments, and I’ll share some insights! 💡 #AskTheExpert”

4. Dive into Industry Buzz:

Discuss current events or trends in your field. This positions you as a thought leader and shows you stay updated.

Example: “Exciting times in the tech industry with the launch of XYZ! Here’s my take on its potential impact. 🚀 #TechTrends”

5. Sprinkle in Some Shared Content:

Reshare relevant content from industry leaders or peers. This not only adds value to your feed but also fosters a sense of community.

Example: “Loved this article by @IndustryInnovator on future trends. Check it out! 👉 #IndustryInsights”

6. Spotlight a VIP: Colleague or Customer:

Acknowledge someone who has made a positive impact. It could be a colleague’s achievement or a satisfied customer’s testimonial.

Example: “Big shout-out to @IncredibleColleague for going above and beyond! 🌟 Your dedication is inspiring. #TeamAppreciation”

7. Peek Behind the Curtain:

Show the human side of your work. Share behind-the-scenes glimpses of your workspace, meetings, or a typical day.

Example: “Morning brainstorm session in full swing! ☕️💡 #TeamWorkTuesday”

8. Add Some Visual Flair:

Design custom graphics or videos with your unique style. This strengthens your visual brand and makes your content instantly recognizable.

Example: [Insert branded visual]

9. Bring on the Laughs with a Meme:

Humor can be a great connector. Share industry-related memes that resonate with your audience’s experiences.

Example: [Insert industry-specific meme]

10. Let Your Audience Vote:

Use polls in your stories to gather feedback or preferences from your followers. It’s interactive and provides valuable insights.

Example: “Which marketing strategy are you most excited to learn about? A) SEO B) Content Marketing”

Adding More Impact to Your Content
  • Statistics Speak Volumes: Back up your points with data or industry statistics. For instance, “Did you know that 90% of businesses reported increased brand visibility with consistent content marketing?”
  • Interactive Content: Engage your audience with quizzes, polls, or interactive stories. It not only boosts engagement but also provides valuable feedback.
  • User-Generated Content: Encourage your followers to share their experiences related to your industry or brand. Reposting their content builds a sense of community.

Remember, the key is consistency. Regularly sharing diverse and engaging content will help you build a strong personal brand on Instagram!

Citations :

Skillioma Home (June 13, 2024) Building a personal brand and Professional networking. Retrieved from
"Building a personal brand and Professional networking." Skillioma Home - June 13, 2024,
"Building a personal brand and Professional networking." Skillioma Home - Accessed June 13, 2024.
Skillioma Home September 19, 2023 Building a personal brand and Professional networking., viewed June 13, 2024,<>
Skillioma Home - Building a personal brand and Professional networking. [Internet]. [Accessed June 13, 2024]. Available from:
"Building a personal brand and Professional networking." Skillioma Home [Online]. Available: [Accessed: June 13, 2024]

Power Words :

  • Impression
  • Authority
  • Platform
  • Opportunities
  • Interactive
  • Stand Out
  • Recruiters
  • Recap
  • Expertise
  • Influential
  • Superpower
  • Profile
  • Influencers
  • Visibility
  • Consistency
  • Go-To
  • Networking
  • Industry
  • Engage
  • Diverse


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